With Google snapping up DoubleClick and Yahoo acquiring Right Media, putting pressure on Microsoft to play its hand, analysts have been predicting Microsoft would make a major move in the online-advertising arena.
Microsoft is betting on the next frontier: mobile advertising. Mobile advertising and marketing opportunities could grow to reach $10 billion a year by 2010, according to The Shosteck Group. And mobile search is now accessible to more than 85 percent of mobile phones, according to wireless market research firm M:Metrics.
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Thursday, May 31, 2007
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